How to Grow Your Tiktok Followers

March 30, 2023

Estimated reading time: 6 minutes

How To Grow Your TikTok Followers


Do you want to get more followers on TikTok? Have you been struggling to grow your followers, or has your follower growth been slower than anticipated?

TikTok has over 130 million monthly active users in the United States alone, and over 1 billion worldwide. TikTok has been growing exponentially, adding thousands of new users every day, all of whom are eager to forge new relationships and follow new influencers that speak to their needs. TikTok is by far the best platform for influencers to showcase their talent, creativity, and personality, and to connect with new audiences in ways that were not possible previously.

If you’re trying to grow your followers and get paid to work with brands you love, there has never been a better time to grow with TikTok. In this blog post, we will look at some of the most effective strategies to help you grow your TikTok following.

- Find Your Niche

Finding your niche is key to growing your TikTok following. It is essential to create content that is relevant to your audience, and that they will find interesting and engaging. For example, if you are a huge football fan, creating content speaking directly to fans of football is a great way to attract people who are also interested in the same topic. Many influencers fall into the trap of trying to be all things to all people; such as if you tried creating content for all types of sports, like basketball, hockey, etc. Start with one niche, and then, if possible, hone in even more within that niche (such as putting out content about college football, or even specific college football teams).

Finding your niche doesn't mean that you need to limit yourself to one topic, however. You can create content around a variety of topics, as long as they are related to your niche. However, you need to make sure that you are consistent with the type of content you create.

- Post Regularly

Posting regularly is one of the most important things you can do to grow your TikTok following. You need to post content that your audience will love, and you need to do it on a consistent basis. If you want to grow your TikTok following, you should aim to post at least once a day, ideally more. Look into the frequency of similar influencers your followers follow and try to match them.

The reason why posting regularly is so important is that TikTok's algorithm favors accounts that post regularly. When you post regularly, you are more likely to show up on people's "For You" page. The more people that see your content, the more likely they are to follow you.

- Collaborate With Other TikTok Creators

Collaborating with other TikTok creators is a great way to grow your following. When you collaborate with other creators, you can leverage their audience to reach new people, and also help other creators reach your audience, which is a win-win for both you and your audience!. You can also learn from other creators and create content that is more engaging and interesting.

When looking for creators to collaborate with, you need to make sure that they are in the same niche as you. You also need to make sure that their audience is similar to yours. If you collaborate with a creator who has a completely different audience, you may not see the results you are looking for.

- Leverage Hashtags

Hashtags are a great way to reach new people on TikTok. When you use hashtags, your content is more likely to show up in the search results for those hashtags, and can help the TikTok algorithm better figure out what your content and videos are about. This means that people who are interested in that topic are more likely to see your content.

When using hashtags, it's important to use hashtags that are relevant to your content. You should also use a mix of popular and less popular hashtags. If you only use popular hashtags, your content may get lost in the sea of other content using the same hashtags. 

- Engage With Your Audience

Engaging with your audience is an important part of growing your TikTok following. When you engage with your audience, you build a relationship with them. This relationship can lead to more followers and increased engagement.

Engaging with your audience can be as simple as replying to comments or asking for feedback. You can also create content that encourages engagement, such as asking your audience to participate in a challenge or tag their friends.

- Utilize Trends

TikTok is a platform that is driven by trends. When you create content that is in line with current trends, your content is more likely to be seen by a larger audience. This is because TikTok's algorithm favors content that is trending.

To utilize trends, you need to stay up-to-date with what is popular on the platform. You can do this by browsing the "For You" page or by searching for popular hashtags. Once you identify a trend that you want to participate in, you need to create content that is unique and fits your niche.

It's important to note that while participating in trends can be a great way to grow your following, you shouldn't rely on them too heavily. It's important to create original content that showcases your personality and talents. Who knows, maybe one day, your own content will create a trend!

- Create High-Quality Content

Creating high-quality content is one of the most important things you can do to grow your TikTok following. When you create high-quality content, people are more likely to watch it, engage with it, and share it with their friends.

To create high-quality content, you need to focus on a few key elements. First, you need to make sure that your content is visually appealing. This means that you should pay attention to things like lighting, camera angles, and editing. It’s also important to make sure that you use high-quality equipment to give yourself the best chance of making a good impression. This includes using high quality microphones, high resolution cameras, good editing software, etc.

Second, you need to make sure that your content is entertaining and engaging. This means that you should put effort into creating interesting storylines or using humor to make your content more enjoyable.

Third, you need to make sure that your content is unique. You should put effort into creating content that is different from what others are creating on the platform. This will help you stand out and attract more followers.

- Use TikTok Ads

Using TikTok ads is a great way to grow your following quickly. TikTok ads allow you to target your content to specific audiences, which can help you reach more people who are interested in your niche.

To use TikTok ads, you need to create an account on TikTok's ad platform. You can then create an ad campaign and set a budget. You can target your ad to specific demographics, such as age, gender, location, and interests.

It's important to note that using TikTok ads can be expensive, so you should only use them if you have the budget for it. You should also make sure that your content is high-quality and engaging before using ads, as this will help you get the most out of your ad spend. Boosting a low quality piece of content won’t suddenly make that content any better; it’ll just waste your budget!

- Cross-Promote Your TikTok Account

Cross-promoting your TikTok account on other social media platforms is a great way to grow your following. You can share your TikTok content on platforms like Instagram, Twitter, and Facebook, and encourage your followers on those platforms to follow you on TikTok.

When cross-promoting your TikTok account, you need to make sure that your content is relevant to the platform you are sharing it on. You should also make sure that your content is visually appealing, as this will help attract new followers.

One of the best ways to cross promote not just your TikTok account, but all of your other platforms like your website, podcast, newsletter, etc. is to use a link-in-bio tool like pager. With pager, it’s easy to create a curated selection of links and screenshots to all of your favorite content and websites. The best part of all, is with this one single link, you can have a content hub for your followers across all social media networks to come to interact and engage with your brand.

- Be Patient and Persistent

Growing your TikTok following takes time and effort. You may not see results immediately, but if you are patient and persistent, you will eventually see your following grow. TikTok is adding thousands of new users every day, many of whom may already be following you on other social media networks like Instagram.

It's important to stay consistent with your content and engage with your audience regularly. You should also be open to feedback and willing to adapt your content to what your audience wants. As Warren Buffet once said, “Feedback is a gift”, and if someone is willing to tell you what they want, chances are there are thousands of others out there who want the same thing.

- Getting on new users “For you” page.

The “For You” page is an algorithmically curated collection of videos that TikTok believes individual users will enjoy based on their prior engagement to similar content. Because TikTok has a vested interest in ensuring their users stay on their platform and continue to see relevant results, TikTok generally only features very high-quality content that is easily shareable. This involves ensuring your videos aren’t too long (to avoid people skipping, which can negatively impact the algorithm's view of your video), adding hashtags, adding music to your video, and featuring a current trend. It’s also helpful to regularly engage with your followers by commenting and replying to comments on your videos.

Final Thoughts

Growing your TikTok following takes time, effort, and dedication. By following the steps above, you can be sure to increase your reach and attract more followers. You may not see results overnight, and it may take many months or years of hard work, but it’ll be worth it!

Remember to stay true to yourself and showcase your personality and talents through your content. This will help you stand out on the platform and attract a loyal following.

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